Yves Saint Laurent Black Opium Launch – May 6, 2014
Evening gala for the new perfume Black Opium by Yves Saint Laurent in Paris
Edie For YSL Fragrance
EDIE CAMPBELL is the newest face of Yves Saint Laurent fragrance, representing a brand new scent set to launch in September.
“I am truly honoured to become ambassadress for Yves Saint Laurent,” Campbell said in a statement. “The brand’s modern vision of beauty is very inspiring and I am particularly proud to represent such an audacious archetype of woman.”
The model is a firm favourite of Saint Laurent creative director Hedi Slimane, who has previously cast her in fashion campaigns for the house and chose her to open the spring/summer 2014 show last autumn.
“Edie embodies all the contemporary codes of the Yves Saint Laurent Beauté woman: elegant, cultivated, spirited — she is a model with attitude,” said Stephan Bezy, international general manager of Yves Saint Laurent Beauté. “Today, she is joining the ambassadresses of our brand, and we’re so proud to welcome her.”
– British Vogue, 8 May 2014