YSL Black Opium ‘Nuit Blanche’ – Spring 2016

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Photographer: Craig McDean

Campaign Film

Director: Louis de Caunes

Digital Experience

Thanks to the second screen technology, enabling you to connect two devices together, you are immersed in Edie Campbell’s electric and sleepless night.

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. Throwback to 2016 (part 1 of 2) #YSLBeauty launched #BlackOpium #NuitBlanche with a #DigitalExperience starring Black Opium muse #EdieCampbell Director #LouisDeCaunes Produced by #BETC . . #YSLBeaute #AdCampaign #FragranceAd #Innovative #SecondScreenTechnology #AccessibleOnline #ExclusiveOnstore . . See the latest update and news of Edie Campbell at the #Bellazon #FashionModels #Forum 👉 Link in bio . .

A post shared by Edie Campbell Fans’ Account (@ediecampbell_fans) on Apr 18, 2017 at 6:05pm PDT

View this post on Instagram

. Throwback to 2016 (part 2 of 2) #YSLBeauty launched #BlackOpium #NuitBlanche with a #DigitalExperience starring Black Opium muse #EdieCampbell Director #LouisDeCaunes Produced by #BETC . . #YSLBeaute #AdCampaign #FragranceAd #PrintAd #BTS #PREvent #DoubleScreen #OnlineExperience #AcrossEurope . . See the latest update and news of Edie Campbell at the #Bellazon #FashionModels #Forum 👉 Link in bio . .

A post shared by Edie Campbell Fans’ Account (@ediecampbell_fans) on Apr 18, 2017 at 6:19pm PDT

Categories: Campaigns

Tagged as: 2016, black opium, bts, spring 2016, videos, ysl beauty