Versace – Spring/Summer 2017
If you’re going to have a model balancing on horseback in your campaign, it’s hard to think of anyone more qualified for the job than supermodel and accomplished event rider Edie Campbell. Our current cover girl fronts the newly released SS17 Versace campaign with Anna Ewers, shot by the legendary Bruce Weber in Kentucky — proper horse country — and styled by Jacob K.
The campaign captures the collection’s sporty, energetic mood (“a collection about the dynamic moment and the freedom of the Versace life,” Donatella Versace notes), epitomised by the nylon parka and go-faster bodysuit Edie opened the show in.
– excerpt from The Horse Rider’s Journal, 21 December 2016
Photography: Bruce Weber
Styling: Jacob K
Hair: Orlando Pita
Makeup: James Kaliardos
Models: Anna Ewers, Edie Campbell, Mitchell Slaggert, Vadim Ivanov
The ease of summer
Formal wear
⬇️ View more pictures on the next page, after the jump.
Categories:Campaigns