Hello! Mag x Dover Street Market – May 9–16, 2018
Dover Street Market Teams Up With HELLO!
DSM invited established and emerging design talents to reinterpret the HELLO! logo on a piece of fashion or art for a tongue-in-cheek collab that’s all in the name of charity.
Participating designers include Stella McCartney, Molly Goddard, Charles Jeffrey, Ashley Williams, Itchy Scratchy Patchy, Stephen Jones and CHAOS. Each designer will showcase their merchandise on a unique HELLO! newsstand created by set designer Andy Hillman for one week from the project launch on May 9.
As well as a line of phone cases and travel accessories, CHAOS created a mini-magazine in homage to their view of HELLO! as “a window to a world that sometimes you just wished you lived in and sometimes you were glad you didn’t!”
It’s Itchy Strachy Patchy’s interpretation that took HELLO! to unexpected new heights: “We’ve been looking for a reason to do an Itchy Scratchy Patchy condom for ages!,” Edie Campbell laughs. “The image that we shot to run alongside the product, and for the packaging, is absolutely hilarious. It’s Christabel [MacGreevy] and I in nurses’ scrubs handing out condoms to anyone with an itchy scratchy patch.”
– excerpts from British Vogue, 5 May 2016
HELLO! x DSM: see the most unlikely fashion collaboration of the year
In what may be this year’s most unlikely fashion collaboration, HELLO! magazine has teamed up with Dover Street Market, one of the world’s coolest concept stores, to create a limited edition collection of accessories.
Itchy Scratchy Patchy, a small contemporary label from model Edie Campbell and design partner Christabel MacGreevy, offered condoms printed with ‘Hello! Is it me you’re looking for?’
HELLO! magazine’s editor-in-chief Rosie Nixon appears to be unshockable. ‘Promoting safe sex is a very responsible message. And it’s funny. If it makes kids use condoms then that’s good.’
– excerpts from The Telegraph, 4 May 2016
Hello! Magazine x Dover Street Market 30th anniversary party on May 9, 2018 in London