LOVE x Itchy Scratchy Patchy OOO – August 29, 2018

Edie Campbell and Christabel MacGreevy’s Itchy Scratchy Patchy OOO


Everything looks better on holiday, so we smothered ourselves in fake tan and made you some summer postcards. Wearing the new Itchy Scratchy Patchy Virtues collection. This is our Itchy Scratchy Patchy Out of Office. xoxo ISP
– LOVE, 29 August 2018


Photography: Harry Carr
Starring: Christabel MacGreevy, Edie Campbell
Fashion Assistant: Jessica Gaertner
Graphics: Lia Chiarin




Behind the scenes



Edie in Syros, Greece. We shot these pictures for Itchy Scratchy Patchy, which is run by Edie and Christabel Macgreevy. The idea was to create tongue-in-cheek holiday postcards. Edie in the sea was for the wet T-shirt contest section, and it attracted some spectators — mostly quite creepy, grinning men, flanked by deeply disapproving wives.
– Harry Carr in i-D, 3 December 2018





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