H&M x GP & J Baker – Autumn 2018

Swedish retailer H&M’s latest collaboration with heritage print brand GP & J Baker for an autumn collection of flowing silhouettes with decorative, geometric graphics, will be available from August.

Photography: Gregory Harris
Styling: Tereza Ortiz
Models: Edie Campbell, Wangy

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The GP & J Baker collab is here! 🕊 What patterns suit your persona? The collection is now in store & at hm.com. #HM #GPJBakerxHM Jacket: 0669532 Trousers: 0688703 Top: 0565379

A post shared by H&M (@hm) on Aug 1, 2018 at 11:42pm PDT

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Channel the romantic aesthetic of the season with GP & J Baker x H&M. 🌸🥀🌺 Now in store & at hm.com! #HM #GPJBakerxHM Trousers: 0666230 Blouse: 0688750

A post shared by H&M (@hm) on Aug 4, 2018 at 12:48am PDT

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#EdieCampbell in H&M x GP & J Baker #Autumn2018 #adcampaign . . #hm #gpjbaker #fashioncollaboration #retailfashion #heritageprints #britishbrand #fashionad #geometricgraphics #instaad View more images of this campaign at the Edie Campbell fan site ➡️ Link in bio . .

A post shared by Edie Campbell Fans’ Account (@ediecampbell_fans) on Aug 17, 2018 at 12:15pm PDT

Categories: Campaigns

Tagged as: 2018, autumn 2018, h&m, videos